Strategizing Market Position Through Comprehensive Market Analysis

Assisting a Leading Internet and Payments Compliance Company Conduct Due Diligence of Key Market Players

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Our Client’s Problem 

A leading internet and payments compliance company was facing challenges in differentiating its product offerings and pricing strategy in a highly competitive market. With the rise of digital transactions such as wallets, mobile banking, etc., understanding the market landscape, including product capabilities, pricing models, and regional expansion strategies of key players, and accordingly focus on strengthening and expanding own capabilities became crucial for maintaining and gaining market share.
 

Our Brief

The client aimed to conduct an exhaustive analysis of three major players to gain insights into their solution capabilities, pricing strategies, and expansion plans. This in-depth knowledge was expected to empower the client to realign its offerings, pricing, and regional strategy effectively.
 

Our Method

Adopting our core principles of Depth, Transparency, Verifiability, and Innovation, we launched a comprehensive due diligence initiative. This involved deeply engaging with industry experts and leveraging human intelligence to collect critical information, besides scrutinizing the available public and proprietary data sources to construct a detailed comparative analysis framework. Our focus was on uncovering nuanced differences in product offerings, identifying pricing tactics, and understanding the geographical focus of each competitor.
 

Client Outcomes

Our investigation revealed critical insights that significantly impacted our client's strategic direction:
Product Capabilities: We identified distinct technological advancements and unique features within offerings of key players with respect to their merchant monitoring and platform monitoring solutions that appealed to different market segments. We delve deep into extracting relevant information/data about content violation categories, language support capabilities and automation vs manual support capabilities of the respective solutions offered by all these players. These insights helped our client identify gaps in their product suite and opportunities for further strengthening their capabilities, which translated into them initiating development efforts to increase the level of automation and language support in their platform.

Pricing Models: Analysis of pricing strategies unveiled a variety of approaches, from subscription-based models to dynamic pricing based on usage. This diversity in pricing strategies provided our client with a blueprint to restructure their pricing to enhance customer value proposition and strengthen market position. Moreover, our client also worked on offering a broader set of packages with different pricing tags to meet different customer requirements, resulting in a double digit spike in service usage by the customers within the next six months.

Expansion Strategies: Our research into regional strategies of other major players highlighted targeted approaches to specific markets, influenced by regulatory environments and market readiness for digital payment solutions. What also came to the fore is that all players that formed part of our due diligence process were present in various country markets across Americas and Western Europe, but were still witnessing low growth in APAC and Eastern Europe. This enabled our client to prioritize their expansion efforts in line with their strengths, resulting in them expanding their sales and marketing teams in North America and APAC within 4 months post completion of this study, eventually leading to they winning a few major RFPs in these regions.

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